After more than two decades in my industry, I’ve developed sharp networking instincts and a deep understanding of relationship-building. But even with experience, I and many of my peers still encounter moments where networking feels stagnant or performative. The question I hear often is: “What do you do when networking stops feeling authentic?”
Let’s confront the biggest roadblock: the rise of social media and the illusion of status. The pressure to be seen at “beautiful” events, to connect with the so-called “in-crowd,” and to chase Instagrammable moments has diluted the true purpose of networking. The pursuit of visibility has replaced the pursuit of value.
But here’s the truth: networking is not about optics…it’s about outcomes.
I recently spoke at an event where I emphasized that networking should be treated as a strategic investment. Like any investment, it requires substantive deposits (time, effort, and authenticity) before you can expect meaningful returns. I also encourage professionals to treat their network like a savings account, not a checking account. The former builds long-term value: the latter is purely transactional.
7 Intentional Networking Moves That Deliver ROI
Remember: Networking events provide the people, the space, and the resources, but it’s up to YOU to do the work. The host sets the stage, but you write the script.
Equip Yourself: Tools That Elevate Your Networking Game
Intentional networking isn’t just about strategy; it’s also about preparation. Make sure you’re equipped with the right tools to maximize your impact:
Networking is not a performance, it’s a practice. Strip away the filters, lean into authenticity, and build relationships that compound over time. The goal isn’t to be seen, it’s to be remembered.
(Photography Credit: Paul Cole Weddings)