After more than two decades in my industry, I’ve developed sharp networking instincts and a deep understanding of relationship-building. But even with experience, I and many of my peers still encounter moments where networking feels stagnant or performative. The question I hear often is: “What do you do when networking stops feeling authentic?”

Let’s confront the biggest roadblock: the rise of social media and the illusion of status. The pressure to be seen at “beautiful” events, to connect with the so-called “in-crowd,” and to chase Instagrammable moments has diluted the true purpose of networking. The pursuit of visibility has replaced the pursuit of value.

But here’s the truth: networking is not about optics…it’s about outcomes.

I recently spoke at an event where I emphasized that networking should be treated as a strategic investment. Like any investment, it requires substantive deposits (time, effort, and authenticity) before you can expect meaningful returns. I also encourage professionals to treat their network like a savings account, not a checking account. The former builds long-term value: the latter is purely transactional.

7 Intentional Networking Moves That Deliver ROI

  1. Meet Someone New
    Set a goal to connect with at least one new person at every event. One genuine conversation can open doors you didn’t know existed.
  2. Leverage Small-Scale Events
    Intimate gatherings offer richer dialogue and fewer distractions. These are goldmines for authentic connection.
  3. Scout the Venue
    Use the opportunity to explore the space and meet the venue’s point of contact. You never know when you’ll need a recommendation or a future collaboration.
  4. Engage with Sponsors
    Sponsors are often overlooked, yet they’ve invested in the event and have something to say. Get to know the people behind the brand—they’re there for a reason.
  5. Avoid the Comfort Zone
    Resist the urge to stick with familiar faces. Growth happens when you step outside your circle.
  6. Play the Long Game
    Relationship-building takes time. Be patient, be consistent, and be present. The dividends will come.
  7. Follow Through
    Don’t be a one-time depositor. Stay in touch, share value, and show up. Be an asset, not a liability.

Remember: Networking events provide the people, the space, and the resources, but it’s up to YOU to do the work. The host sets the stage, but you write the script.

Equip Yourself: Tools That Elevate Your Networking Game

Intentional networking isn’t just about strategy; it’s also about preparation. Make sure you’re equipped with the right tools to maximize your impact:

  • Traditional or Electronic Business Cards
    Whether printed or digital, have your contact information ready to share instantly. Tools like Popl or HiHello make digital exchanges seamless.
  • Polished LinkedIn Profile
    Your LinkedIn is your professional storefront. Keep it updated, engaging, and aligned with your current goals and expertise.
  • Virtual Meeting Platforms
    Be ready to follow up with meaningful conversations post-event. Platforms like Zoom, Google Meet, or Microsoft Teams allow you to deepen connections beyond the initial handshake.

 

Networking is not a performance, it’s a practice. Strip away the filters, lean into authenticity, and build relationships that compound over time. The goal isn’t to be seen, it’s to be remembered.

(Photography Credit:  Paul Cole Weddings)