As conference season approaches, I find myself immersed in the multifaceted world of event planning, speaker selection, and production. Recently, I had the privilege of addressing an enthusiastic audience at the Dallas Ft. Worth NACE Chapter. Now, my focus shifts to The Signature CEO Conference, where I am responsible for curating both the speakers and their topics. Following this, I will be speaking at Triangle NACE Chapter in North Carolina and orchestrating two client conferences within the next 45-days. 

Reflecting on these experiences, I am inspired to share valuable insights with aspiring speakers and those seeking to enhance their engagement with conference organizers. This blog series, “How to be an Irresistible Speaker,” will unfold in three parts: Part 1 – Getting Noticed, Part 2 – You’re Selected, Now What?, and Part 3 – Conference Day Etiquette.

MAKE A MEMORABLE INTRODUCTION VIA EMAIL

  • Craft a Compelling Body: Your introductory email should be a captivating narrative that includes:
    • Your core speaking category
    • Your top four speaking topics
    • A list of your most recent speaking engagements
    • A video of you speaking (a powerful addition)
    • A professional headshot (many overlook this, but it’s crucial)
    • A persuasive argument for why you deserve a spot on their stage

CREATE AN IMPRESSIVE SPEAKER MEDIA KIT

  • Professional Presentation: Your media kit should be a polished electronic document that showcases you at your best. It should include:
    • A dynamic professional bio that is both engaging and professional
    • Your unique attributes that make you an exceptional speaker
    • A comprehensive list of your relevant speaking engagements
    • A ranked list of your speaking topics, with the most pertinent first
    • High-quality professional photos of you speaking on stage
    • References from past conference organizers
    • Your speaking requirements (honorarium, travel expenses, etc.)

 

UNDERSTAND THE CONFERENCE PLATFORM

  • Research Thoroughly: Know the type of speakers the conference seeks, their required experience, speaking style, and professional categories. If this information isn’t available on their website, reach out to the organizer directly. Avoid the common mistake of proposing irrelevant topics, which indicates a lack of research.
  • Know the Parameters: Understand the specific topics the conference is interested in.
  • Identify Key Contacts: Find out who the main point of contact is and reach out to them directly.
  • Familiarize Yourself with the Application Process: Determine whether the application is formal (online) or informal (direct email).

ADHERE TO DEADLINES

  • Be Punctual: Many aspiring speakers falter here. When conference organizers set deadlines, they are typically non-negotiable. Be proactive and ensure your materials are submitted on time.

Stay tuned for Part 2, where we will delve into what to do once you’ve been selected as a speaker. Until then, start implementing these strategies to get noticed and make a lasting impression!

(photography credit:  The MacMeekens)